• Amy Mehaffey, Communications/Main Street Director

#ShopNacFirst This Holiday Season

We all hear “Shop Nac First” but what does this really mean? To me it means visiting, shopping, and trying to find what you need locally before going out of town. There are many wonderful stores in Nacogdoches that are relevant, affordable, and unique.

This year we ask you to do your part in shopping and eating at the local establishments this holiday season. The success of our existing businesses is extremely important. Restaurants, barbershops, trendy boutiques, art galleries, and antique shops showcasing our community's tradition, are the lifeblood of Nacogdoches. These businesses alone cannot compete with the stories, history, personalities, and families which drive each unique business and their respective owner. These are all things you won’t get shopping in a large city. Historic building? Sorry big city, you got nothing on us.

How does “Shopping Nac First” look for you and your family? We’ve made it easy. Wassail Fest is on Small Business Saturday (delete those Black Friday emails) and is a perfect day to come downtown, meet the local business owners, and knock out your shopping. If you’re looking for a family activity, these same local stores are hiding their elves for your children to find throughout the holiday season in our 3rd annual Elf Scavenger Hunt. These are great ways for you to shop, see some new stores, and entertain your little ones.

Although we WANT you to shop at each store after you’ve had some wassail or found your elf, we are also just thrilled to remind you of the wonderful gems we have in Nacogdoches and how truly possible it is to shop locally for anyone on your list and any other time of the year. Your dollar stretches 8 times as far when put back into the local economy (think parks, streets, and public safety) so really, it’s a win-win for everyone.

Your neighbors are working at our favorite local shops so this season, gas up your car and head to your favorite... or soon to be favorite local establishment.

About the Author

Amy Mehaffey began her work with the City of Nacogdoches in July 2015. Prior to this, she worked as a 4-H Specialist for Texas A&M AgriLife Extension. In this role she did marketing and promotion for the Texas 4-H Youth Development Program and served as the event coordinator for Texas 4-H Roundup, the agency’s largest event. Amy in May 2015 with her PhD in Recreation, Parks, and Tourism Sciences with an emphasis in youth development. During the pursuit of this degree she also received a certificate in Prevention Science and a Certificate in Non-Profit Management from the Bush School of Government and Public Service. Previously, she completed a Master’s of Science in Agricultural Communications at Texas A&M University and a Bachelor’s of Science in the same field at Texas Tech University. Amy is also a freelance photographer and enjoys Texas A&M football in the fall. She is married to John Michael Mehaffey who is a professor of Animal Science at Stephen F. Austin State University. They are proud parents to Hattie Mae Mehaffey, born September 1, 2016 and Hunter Leigh Mehaffey born July 2018.



Nacogdoches, TX, USA

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