• Jessi Pinkert, #cityofnac

Shop Nac First

“If you have a fire, you need help and you need it quickly. Every time you shop in Nacogdoches a portion of every dollar goes to keep our city running—including our Fire Department. When you spend your dollars elsewhere, your money goes to equip somebody else’s Fire Department.”

The City of Nacogdoches and the Nacogdoches Chamber of Commerce­­—in conjunction with other constituents in the community­­— has launched a reboot of our citywide campaign, Shop Nac First! This campaign was created many years ago to raise awareness of the importance of buying local within our community. This campaign promotes local businesses and urges our residents and visitors to do their shopping and dining within Nacogdoches County. By shopping, dining, drinking, playing, and utilizing local services within our community, we can help Nacogdoches’ local businesses to remain unique, successful, and vibrant!

So, what counts as a local business? For Nacogdoches, we feel it is best to describe a local business as any business within Nacogdoches County who employs a majority of Nacogdoches county residents. For a list of major employers in Nacogdoches county, click here!

What about online businesses? The lure of shopping online is sometimes hard to resist. Shopping local can also include online businesses owned by local Nacogdoches residents. Many of our Nacogdoches businesses have an online presence, and it is important to support them on their many platforms! Recent Supreme Court rulings regarding sales tax should make it easier for our city to collect sales tax from online businesses, however shopping in person in a brick and mortar store will always have the biggest economic impact in our community.

Businesses that have a location in Texas have been required for many years to pay sales tax to cities where their customers receive deliveries of online orders (For example, there may not be a Nordstrom’s in Nacogdoches, but there is one in Texas. If you were to order a dress from and have it delivered to Nacogdoches, Nordstrom would pay the sales tax to Nacogdoches.) Recently, the Supreme Court ruled this in as a nationwide manner! The new ruling will ensure all cities in Texas are receiving the sales tax they are entitled to. Many local businesses, specifically boutique retailers have an online shop as well as a store, and can offer free ship to store options.

Click here to watch a video explaining the importance of buying locally!

The Shop Nac First campaign strives to entice residents to frequent all Nacogdoches businesses first for their shopping needs. But why is it important to shop local before looking for products outside of our county? Check out the list below for details on how shopping local impacts YOUR community!

Significantly re-circulates more money in Nacogdoches when purchases are made here. More money is kept in the community because businesses purchase from other local businesses, service providers and farms. Purchasing local helps grow other businesses as well as the city tax base. Approximately 1 dollar for every 100 spent in Nacogdoches goes back to the City.

New jobs are provided by Nacogdoches businesses. Small businesses are the largest employer nationally. Small businesses make up 99.7 percent of U.S. employer firms according to!

Our one-of- a-kind businesses are an integral part of our distinctive character. The unique character of Nacogdoches is what brought us here and will keep us here. Our tourism businesses also benefit— “When people go on vacation they generally seek out destinations that offer them the sense of being someplace, not just anyplace.”- Richard Moe, President, National Historic Preservation Trust

Local businesses invest in community. Local businesses are owned by people who live in this community, are less likely to relocate, and are more invested in the community’s future. Nacogdoches is the community that our local business owners want to support!

The customer service is better. Local businesses often hire people with more specific product expertise for better customer service. Many businesses in Nacogdoches partner with Stephen F. Austin State University to give students a first glance at working in the field that they are pursuing, resulting in passionate, hospitable employees!

Competition and diversity leads to more choices. A marketplace of small businesses is the best way to ensure innovation and low prices over the long- term. A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.

Reduced environmental impact. Locally owned businesses can make more local purchases requiring less transportation and generally set up shop in town as opposed to developing on the fringe. This generally means contributing less to sprawl, congestion, habitat loss and pollution.

Public benefits far outweigh public costs. Local businesses require comparatively little infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering the community.

Non-profits receive greater support. Non-profit organizations receive an average 350% greater support from local business owners than they do from non-locally owned businesses.

Buying local helps preserve the character and prosperity of the city we all love. Nacogdoches is as unique as it sounds, and is unlike any other city in the world. By choosing to support locally owned businesses, we help maintain the diversity and distinctive flair of Nacogdoches!

Jessi Pinkert and is a recent graduate from the Hospitality Administration program at Stephen F. Austin State University, and is currently working towards her Master's degree in Mass Communications. Jessi works for the City of Nacogdoches as the Main Street/ Communications Department Content Coordinator, where she helps plan events, record and edit the NacChat Podcast and department videos, and maintains local Channel 21. Jessi also works for the Fredonia Hotel and Convention Center as a Public Relations Specialist.




Nacogdoches, TX, USA

©2017 by City of Nac Blog. Proudly created with